Sector Playbook
Industry Playbook · Chapter 32
Retail, E-Commerce, Advertising & Loyalty
Managing customer acquisition, itemized cart notices, behavioral cookie consent, loyalty program point retention, and multi-party logistics data sharing.
Critical Sector Overlays & Conflict Points
Where sectoral mandates intersect or conflict with general DPDP obligations.
1
Separate consent for marketing vs core order delivery
2
Dark patterns prohibition in consent checkboxes
3
Logistics processor contract flow-down (s.8(2))
4
Loyalty points preservation during marketing consent withdrawal